THE PROGRAMME · PHASE ONE: ACTIVATE

Up to 13 countries in one three-month launch programme.

A planned launch from an agreed readiness point. We fix the route, build each local listing and switch the markets on, with one operator accountable for every country.

THE THREE-MONTH PROGRAMME

ActivateValidateDominate

COUNTRIESUp to 13
DURATIONThree months
STARTSAgreed readiness point
ENDSMarkets live, in Activate
THENValidate, Dominate

01 / THE 13 COUNTRIES

We run one brand across all 13 today.

Your programme covers the countries your products and stock are ready for.

UK & Europe in detail

North America3

  • United Statesus
  • Canadaca
  • Mexicomx

UK & Europe10

  • United KingdomUK
  • Irelandie
  • Germanyde
  • Francefr
  • Italyit
  • Spaines
  • Netherlandsnl
  • Belgiumbe
  • Swedense
  • Polandpl

02 / THE WORK, MONTH BY MONTH

Three months from readiness to live markets.

Every market gets a plan, an owner and a readiness check. The countries run in parallel under one operator.

Month one

We fix the route.

We cost each country: the demand, the products to lead with and what entry takes. You approve the route, the stock plan and the work before anything is built.

OUTPUTYour market and launch plan

WHAT WE DELIVER

  • Market and product selection
  • Commercial and fulfilment plan
  • Localisation and launch requirements

Month two

We build each local listing.

Listings, imagery and brand content written for how each country shops. We coordinate the stock route and work through the requirements for every agreed country.

OUTPUTYour launch-ready catalogue

WHAT WE DELIVER

  • Local listings and creative
  • Stock and fulfilment coordination
  • Catalogue and account checks

Month three

We switch the markets on.

Ready countries go live. We run the launch advertising and the account controls, and the first trading data sets the next decisions.

OUTPUTYour markets live, in Activate

WHAT WE DELIVER

  • Market activation and buyability checks
  • Launch advertising and monitoring
  • Ongoing management and growth plan

03 / ACTIVATE: WHAT LIVE MEANS

Live means your products are ready to trade.

The three-month programme takes each agreed market to Activate. Validate and Dominate have no calendar.

YOUR MARKETS ARE LIVE WHEN

  • The agreed products are buyable in the agreed countries.
  • Fulfilment is working.
  • The agreed advertising and account controls are in place.

ActivateValidateDominate

What we readRevenue, TACOS (ad spend as a share of total sales) and organic share of sales.
The gateBuyable, fulfilled and advertised. Then the market enters Validate.

04 / WHO OWNS WHAT

Everyone knows what they own.

We agree who owns what before the launch begins.

YOU BRING

You own the brand decisions.

Product truth, access, documentation, stock and commercial approvals.

You approve the route, the stock plan and the work before anything is built.

WE RUN

We run the Amazon work.

The market plan, Amazon execution, coordination, quality checks and ongoing channel management.

We identify dependencies and keep the plan moving.

REGISTRATIONS AND FILINGS

Your tax, legal and product advisers own the registrations and filings. We run the Amazon side and tell you what Amazon needs in each country.

05 / PROGRAMME DETAILS

Your proposal sets the scope, the fee and the readiness point.

WHAT CAN MOVE A DATE

Three months is the plan. One country’s date can move.

The three months run from a readiness point agreed in your proposal. Registrations, product approval and stock receipt can move one country’s date. When that happens we name the country and the revised plan.

How is the programme priced?

The proposal sets a defined fee alongside the agreed products, countries and launch scope. Ongoing management is set out separately, so you can assess the complete commitment.

Can we start with fewer countries?

Yes. The right scope depends on the economics and operational readiness of your products. A smaller first launch can be the right decision.

Do you manage the markets after launch?

Yes, through the ongoing management engagement agreed with you. The market enters Validate, and we keep running the channel: advertising, listings, stock cover and account health.

PHASE ONE: ACTIVATE

Tell us which countries are next.

A short brief. Your answers become an email to Chris, and nothing is sent until you send it.