FROM THE UNITED STATES
Take the brand into the UK and EU.
We plan your route into the UK and EU, ten countries in all, localise the catalogue for each one you enter and coordinate the launch.
COUNTRIESUp to ten: the UK and nine in the EU
UK & EUROPE · 10 OF THE 13
One operator across the UK and nine EU countries.
United Kingdom, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Poland and Ireland. We run one brand across all ten today.
UK & EUROPE · 10 COUNTRIES
United Kingdom
Ireland
Germany
France
Italy
Spain
Netherlands
Belgium
Sweden
Poland
01 / TWO WAYS IN
Every route starts from a market that already sells.
Built for brands with proven demand at home, stock they can commit and someone who can approve decisions.
FROM THE UNITED KINGDOM
Add the next European countries.
We assess each next country against your products, stock route and plan, then localise the catalogue and run the expansion.
COUNTRIESUp to nine in the EU
02 / THE WORK IN EACH COUNTRY
Europe needs more than a translated listing.
The right country, the local shopping experience and a workable fulfilment route belong in the same launch plan.
PLAN
We choose the route.
We assess each country against your products, demand, operating costs and available stock.
LOCALISE
We build for local shoppers.
We prepare the listing and creative around the questions customers ask in each country. Written natively, never machine-translated.
REQUIREMENTS
We name the requirements.
We establish the documentation and account work each launch needs, then work through it for every agreed country.
LAUNCH
We switch each country on.
Ready countries go live. We run the launch advertising and the account controls, then use the trading data to choose the next move.
03 / REQUIREMENTS
We do not treat every European country as an identical launch.
Your plan sets the market sequence, the product scope and the dependencies that decide when each market can trade.
REGISTRATIONS AND FILINGS
Your tax, legal and product advisers own the registrations and filings. We run the Amazon side and tell you what Amazon needs in each country.
THE THREE-MONTH PROGRAMME · WHAT CAN MOVE A DATE
The three months run from a readiness point agreed in your proposal. Registrations, product approval and stock receipt can move one country’s date. When that happens we name the country and the revised plan.
04 / AFTER LAUNCH
Every market we run moves through three phases.
Once a market is live it enters Validate. It moves to Dominate only when its own data passes the gate.
How we run it after launch01
Activate
The market goes live.
What happens
Products buyable, fulfilment working, launch advertising and account controls on.
What we read
Revenue, TACOS (ad spend as a share of total sales) and organic share of sales.
The gate
Buyable, fulfilled and advertised. Then the market enters Validate.
02
Validate
Measurement switches on.
What happens
We instrument the search funnel. Every change is a hypothesis with a read date.
What we read
The funnel on real data: seen, clicked, bought.
The gate
A promotion gate, read on real data. No market earns more investment without it.
03
Dominate
We press proven ground.
What happens
We push share on the keywords that proved out.
What we read
Share on those keywords, tracked across the full shelf.
The gate
Only ground that proved out in Validate is pressed.
UK & EUROPE · 10 OF THE 13
Tell us where in Europe you want to sell.
A short brief. Your answers become an email to Chris, and nothing is sent until you send it.